It’s hard to understand web design when you don’t understand the web. And it’s hard to understand the web when those who are paid to explain it either don’t get it themselves, or are obliged for commercial reasons to suppress some of what they know.

The news media too often gets it wrong. Too much internet journalism follows the money; too little covers art and ideas. The trouble is, web design, although it employs elements of graphic design and illustration, does not map to them. If one must compare the web to other media, typography would be a better choice. For a web design, like a typeface, is an environment for someone else’s expression. Web design is not book design, it is not poster design, it is not illustration, and the highest achievements of those disciplines are not what web design aims for. Although websites can be delivery systems for games and videos, and although those delivery systems can be lovely to look at, such sites are exemplars of game design and video storytelling, not of web design. Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity. When you begin a website, you must have your main purpose clearly in mind. Great web designs are like great typefaces: some impose a personality on whatever content is applied to them. Web design as measurement of creativity .Only you know exactly what your business does, what it’s goals are, and what you want to say about your small business. A copywriter may be able to assist you by putting this into words, but you are really the person who needs writes the content. The obvious way this works is through the use of navigation bars. You can also help visitors move through your sites, and drive them to particular areas, by adding links throughout your web pages.. The first page is your front door and should contain a brief description of you and your business: who you are, where you are located, and what you have to offer. Too much information on the homepage of your website can be cumbersome to visitors and may cause them to click away. You have merely seconds to grab your audience and entice them to stay. A good average is 250 words/page. Consider the keywords that visitors might use to search for you, and incorporate them throughout your website, with a density of between 2-5%.. Optimization is the process used to bring your website to the attention of search engines.

There are many different opinions on how this can and should be done. And strategies differ, depending on the size of your business, your product or service, and your budget.